Mack Avenue Records supports artists through “allONE” campaign.

As we outlined earlier this month when we launched, together with All About Jazz, our “Buy Jazz Direct” Campaign, the new reality facing musical creatives from the impact of the COVID-19 pandemic is unprecedented. So far we’ve seen a great response from our readership, going out of their way to support artists in these desperate times.

Many of our readers, instead of the concert, club gig or festival ticket they planned to buy have re-channelled this money and provided a much-needed form of financial support by directly buying albums from musicians. We are thrilled and encouraged to see the jazz community step up reinforcing our Lockdown motto:

“You can quarantine people BUT you can’t quarantine music.”

We’re proud to support a similar campaign this weekend by our good friends at Mack Avenue Records. In fact, the Mack Avenue Music Group is gearing up for what they hope will be their most robust and important web event to date – one that directly supports the outstanding artists on the label who make the music we all love.

Launching with International Jazz Day on Thursday, 30 April and extending through Sunday, 3 May, Mack Avenue is launching the allONE initiative: a webstore event where one hundred percent of all sales from mackavenue.com will go directly to the artists on the label.

“Almost everyone I know – musicians, managers, venue owners and booking agents – are facing unemployment or worse for an unknown amount of time,” says Mack Avenue Senior Director of A&R, Will Wakefield. “We are keenly aware of what that means and want to be there to help in whatever way we can and I think this is a good start.”

In the past month, the artist community has seen its income vanish and is unsure when domestic and international touring will resume. The impact on the Mack Avenue family was felt immediately and the organization responded quickly with a donation that kicked off the Jazz Foundation of America’s COVID-19 Musicians’ Emergency Fund.

Mack Avenue Music Group has always strongly valued taking a humanist approach while working with respect to the music, artists and communities. “These past several weeks I have been reminded of the amazing and resilient jazz and music community that we’re a part of as we confront unexpected realities,” says Mack Avenue President, Denny Stilwell. “I am grateful for it and moved by it daily. It calls to mind how we really are one, connected through the love of music. I hope you will visit the site and support our event and find something for you, a friend, or family member to enjoy. Thank you in advance for championing the artists, their music.”

During the allONE event, you can support the amazing artists on the Mack Avenue roster. For 4 days, Thursday, April 30 – Sunday, May 3, 100% of the sales from mackavenue.com will go directly to Mack Avenue artists. So, play your part in these tough times! Stand with the artists, because we are all ONE!

And please help spread the word using the hashtag’s. #mackavenue #allONE